OBEY THE GIANT – Propaganda engineering.


it’s quite been a time since I noticed this campaign. And I don’t want to keep it back from you:



The Obey campaign can be explained as an experiment in Phenamenology. The first aim of Phenomenalogy is to reawaken a sense of wonder about one’s environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisments or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, nevertheless revitalizing the viewer’s perception and attention to detail.


The Medium is the message.


elGono told me that there two Icon Sets available…groovy:



click to download



Source 1: http://www.obeygiant.com
Source 2: The Icons

  1. #1 by ELGono on April 14, 2005 - 09:04

    what does a ‘real american’ think about this?

    (ELGono) http://www.obeygiant.com
    (ELGono) just OBEY THE GIANT :-p
    12:06AM (*****) giant what?
    12:06AM (*****) :^/
    (ELGono) thats what is it all about
    (ELGono) you just got the point
    12:10AM ≡ *****/#boinc thinks there is something bad in the water over there…

  2. #2 by gilemon on October 17, 2005 - 05:05

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