It’s not as many of those fance company-blogs like gizmodo have written: not the Xbox Media Center project (which makes XBMC for Windows, Linux, Xbox 1 and OSX) renamed itself – infact only the fork of OSXBMC renamed itself to PLEX.
“The one name that stuck was Plex. I like it because it evokes “cineplex” and the suffix means “comprising a number of parts” which the application certain does. In mathematics, you use the suffix to mean “ten to the power of the number” (e.g. oneplex = 10).
Because there are no four-letter domain names left (seriously, try to find one!) we decided to square the plex, so to speak. Think of either plex^2 or plex squared (the beta logo below tries to connote the word “plex” inside a square that might represent a TV screen). The domain names are plex2.com, plexsquared.com, and plexsquare.com for good measure. They are not active yet.
In the coming days, we’ll be working on the rebranding process, including the application packaging, logo, web domains, etc. In the longer term, we have some exciting things in the skin department as well. Stay tuned, and thanks for all your support; we really are lucky to have such an great community.”
Along with the new name comes a new logo: