I do not drive motor cycles. I never found a reason to.
Given that non-experience: I can only assume that something like this helmet would really make a difference for bikers.
With the integrated camera system it will have a rear-view mirror screen in sight all the time and be able to overlay all sorts of information into the field-of-view of the driver. In addition it seems to be capable to augment the audio getting to the driver in various ways.
If you are as interested as I am, despite not having a motorcycle: take a look at the Indiegogo campaign.
If you ever want to quickly explain what augmented reality could be to a person not knowing yet, you might want to use this (and other) use cases for a visual explanation:
I achieved this by separating the artwork and text into many individual layers, that I placed in receding layers of 3D depth, in a 3D program on the computer. And made sure everything outside the borders of the book is excluded, to give it the ‘portal’ effect.